Communicative English (I BBA)

Communicative English focuses on enhancing students’ ability to use English effectively in professional and social contexts. It emphasizes listening, speaking, reading, and writing skills, with a special focus on business communication, interpersonal interactions, and presentation skills. The course aims to build confidence, clarity, and fluency in English, preparing students for the demands of the corporate world.

Management Information System

MIS is a system for collecting, processing, storing and dissemination of the information required to make effective decisions and manage the organisations

Financial Accounting

Strategic Management

Product Management

DIGITAL MARKETING

This course offers a comprehensive introduction to the core concepts, tools, and strategies of digital marketing. Students will explore how businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. Through practical assignments, case studies, and hands-on projects, learners will gain the skills necessary to plan, execute, and measure effective digital marketing campaigns.

Operation Research

Integer programming problem: Introduction, Definition, Procedures,Problems

Marketing Management

This course provides a comprehensive foundation in marketing by exploring its concepts, functions, and significance in business and society. Students will gain insights into the components of the marketing mix and understand the importance of market segmentation, targeting, and positioning in designing effective strategies. The course further delves into product management, covering product development, branding, and lifecycle strategies to ensure long-term market success. It also emphasizes pricing and distribution decisions as critical elements of marketing management. In addition, learners will be introduced to digital marketing tools and customer relationship strategies, equipping them with practical knowledge to navigate the evolving marketing landscape.

Mgmt

mgmt

Principles of Management

1.Apply managerial functions, as well as theory and principles of planning, organizing, leading, and controlling resources to accomplish organizational goals. 

2. Special emphasis will be placed on skills necessary for a manager to be effective. 

3. The subject will involve an overview approach to covering the various concepts required for an overall understanding of management’s role in the contemporary organization. 

4. Apply Economic concepts, as well as theory and principles of Understand economic factor 

5. Contribute to society by behaving ethically and technical responsibilities to take correct decision making